10 July 2026
The Hair Stylist Who Has Become a World Cup Star
A stylist called Jayèma has quietly become one of the most talked-about personalities at the tournament, working her craft across squad hotels and press days.
While the goals and the drama grab the headlines, The Guardian has turned its spotlight on Jayèma, a hair stylist who has become an unlikely sensation at the 2026 World Cup. Her client list reads like a team sheet, and her reputation has spread fast across the tournament.
The Guardian reveals she has worked with Lamine Yamal's family, describing the Spain teenager's relatives as humble and warm. She says Yamal's mother shared stories of the family's struggles and explained the meaning behind his name, and Jayèma has also spent time with his young brother, a viral favourite of his own.
Her schedule has not been without its dilemmas. The outlet reports that when the Ghana squad attempted to book her before their match against England, she felt she had to say no out of a sense of loyalty. She has even floated the idea that Haaland, whose flowing hair she admires, might reach out after the tournament since, as she puts it, he does play in the UK.
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